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I'd be lying if I said I wasn't immediately disappointed by my date options.

The ages ranged from 37 to 50 — meaning 12 years my senior, at best — but I guess it would be naïve of me to think that anyone within my desired age group would be willing to pay for the same girl they could meet on Tinder (or in a bar) for free.

She found out about Ohlala in the course professional research, and signed up hoping to use it to find eligible women for her wealthy male clients to meet.

“When I realized I couldn’t,” — Ohlala’s structure means that there’s no way for women to contact other women — “I [thought], well, maybe I’ll just meet cool guys.” Still, for the purposes of research, Tara accepts a 0 date from “Stuart.” A man is willing to pay 0 to go on a date with a woman he’s never met.

Two-thirds of the way through the piece, journalist Emily Yoshida reveals that Tara is black, and that some of Ohlala’s users have rescinded their date offers after discovering that fact.

(Men don’t see women’s profiles until women accept the date request.) At the very end of the piece, after Tara and Stuart go on their 0 date, Yoshida reveals that Stuart is married with children.

Related: 1 Billion Matches Later, Tinder Can Trace Its To-The-Moon Growth to Signing Up Sorority Girls “People have become overwhelmed by the time and difficulty it takes to get an actual date online,” Poppenreiter says.

“Tired of the friction caused by superficial platforms that claim to offer an avenue for instant connections, we’ve focused Ohlala on creating true instantdates, making offline encounters happen quickly.”Ohlala currently only allows women to collect.

I’m not going to waste your time with small talk, because apparently that’s the thing modern daters hate most of all; instead, I’m going to explain very quickly that there is a new dating app, it is called Ohlala, and men can use that app to buy dates with women. No more getting to know someone over a dating interface before deciding to meet in person—or, depending on your point of view, no more in-app chit-chat until someone gets bored and ghosts. Because that’s how Ohlala works: men post date requests and state how much they’ll pay for a woman to join them.We Sk8 is a perfect example of a rapper making it happen in the internet era.Dates set up by Ohlala end the same: with the man paying the woman for her time. You'd be forgiven to think the dating service sounds too similar to an escort service, but Ohlala CEO and co-founder Pia Poppenreiter says the monetary exchange is actually all about creating a connection and getting men and women to meet in person as quickly as possible.It is an incredible read—seriously one of the best pieces I’ve read this month—but I’m stuck on this section where Yoshida meets Ohlala founder Pia Poppenreiter and learns why Ohlala is “better” than other dating apps: According to Poppenreiter, Ohlala seeks to improve upon two perceived flaws that Tinder and other dating apps often fall into.First, the in-app chats that go nowhere — or worse, promising matches who ghost on you.

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